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Fatburger teamed up with us to launch a bold, high-energy 30-second commercial aired during the Canucks, Oilers, and Flames games on Sportsnet. We handled the full production from start to finish—casting, filming, editing, and final delivery. The spot captures Fatburger’s unapologetically juicy burgers and crave-worthy experience, aligning the brand with the intensity and passion of NHL game nights.

Beyond that initial spot, Fatburger approached us to develop a full campaign spotlighting their seriously underrated chicken tenders. While the brand is best known for its legendary burgers, our challenge was to shift audience perception and highlight another side of the Fatburger experience, their crispy, juicy, perfectly seasoned tenders.

We concepted, produced, and delivered three distinct ads, each with its own creative angle and personality. From concept to final edit, our focus was on creating crave-worthy visuals, playful energy, and storylines that brought flavour and attitude to the screen.